Artificial Intelligence in The Retail Industry
Using the right strategies, AI is emerging as a huge tool and resource for all retail. Today, many of the customer interaction tools in the retail sector are supported by artificial intelligence technologies, and smart customer experience campaigns are created and managed. It is already known that user experiences in both digital and physical life are much more effective and efficient with artificial intelligence. .
The number of companies that are aware of this situation and invest a valuable part of their investments in artificial intelligence technologies has also increased considerably. According to Global Market Insights, investments to be made in the retail sector around the world by 2024 will exceed $ 8 billion. .
Because artificial intelligence technologies ensure a smoother customer experience, reduce costs and provide the opportunity to analyze the entire experience process in real time. .
Artificial intelligence is the perfect solution for retail companies that collect and store customer data to deliver personalized experiences. With the data collected by artificial intelligence, retail companies can track customer movements in the store using image processing technologies and determine where they will exhibit their store designs and products they will highlight in line with customer movements with artificial intelligence analysis. .
In this way, retail companies that have the opportunity to get to know their customers better can design experiences that meet the expectations of their customers and move both their brands and customers one step further. .
Retail companies want to make suggestions to you by taking customer information into consideration. However, by using their artificial intelligence capabilities, they ensure that campaigns are more consistent and customer interest is higher by using higher quality content. .
For example; In London, M&C Saatchi has positioned an AI camera on a digital poster. The camera he puts has an algorithm that can analyze the facial movements of the people who look at the poster, and with this artificial intelligence, they determine how interested those who look at the poster are. Thus, if the interest decreases, they can change the poster and ensure that the ads reach their target.In addition, in-store image processing can prevent theft events within the store and increase store security. .
In the future, retailers know that with the development of machine learning, artificial intelligence is the biggest resource to organize mutually beneficial interactions for the customer and the brand, and they continue to develop their work in this area.